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Customer Expectations: The Start, Middle and End of Software Development [White Paper]

We are all part of a new breed: the tech-savvy, always-on consumer is everywhere, and we expect more and more from our devices and apps. We have grown entirely used to software that’s easy to use and works the way it’s supposed to – every time. Anything less is not just a disappointment, it’s a direct link (and a poor one) to the overall customer perception of a brand. A customer’s emotional connection with a brand is a key indicator of its value. Forrester has identified four key dimensions that each significantly affect brand preference, referral, pricing power, and ultimately brand resonance. These four dimensions are trusted, remarkable, unmistakable, and essential, and each is improved with software.

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Customer Expectations: The Start, Middle and End of Software Development [White Paper] Customer Expectations: The Start, Middle and End of Software Development [White Paper] Customer Expectations: The Start, Middle and End of Software Development [White Paper] Customer Expectations: The Start, Middle and End of Software Development [White Paper] Customer Expectations: The Start, Middle and End of Software Development [White Paper] Customer Expectations: The Start, Middle and End of Software Development [White Paper] Customer Expectations: The Start, Middle and End of Software Development [White Paper] Customer Expectations: The Start, Middle and End of Software Development [White Paper] Customer Expectations: The Start, Middle and End of Software Development [White Paper] Customer Expectations: The Start, Middle and End of Software Development [White Paper]